Not Brand Echh

    (Marvel, 1967-1969)
™ and ©1967 Leading Magazine Corp., Marvel Comics Group

Not Brand Echh was part of Marvel’s expansion in 1967, a boom time for the comic book industry. Feeling confident in itself, Marvel decided the time was right to have some fun.

The title was a takeoff on the old advertising icon of inferior “Brand X” products. Not Brand Echh promised to bring readers the finest in humor and entertainment, done up in the madcap Marvel style. Nothing was sacred here: Marvel heroes and villains were routinely lampooned, along with Pogo, Peanuts, and of course, the “Brand Echh” competition at DC.

Although it would be canceled little over a year later in the comic book bust of 1968, Not Brand Echh left at least one enduring legacy: the stove pot-wearing super-hero Forbush Man. This incredibly incompetent super-hero became a fixture on letters columns and in Marvel bullpen gags for many years to come.

Jump to issue:
  NotesWriterArtist

#1

  8/1/1967
  $0.12
  $53.00
12 copies available from $8.55
1st appearance of Forbush Man (on cover)Stan Lee, Roy Thomas, Gary FriedrichJack Kirby, Ross Andru, Bill Everett, John Severin, Marie Severin

#2

  9/1/1967
  $0.12
  $33.00
10 copies available from $4.25
 Stan Lee, Roy Thomas, Gary FriedrichMarie Severin, Don Heck

#3

  10/1/1967
  $0.12
  $35.00
4 copies available from $6.95
Origin of Bulk; Origin of Charlie America; Origin of SoreStan Lee, Gary Friedrich, Roy ThomasJack Kirby, Marie Severin, Tom Sutton

#4

  11/1/1967
  $0.12
  $31.00
5 copies available from $4.00
 Stan Lee, Gary Friedrich, Roy ThomasGene Colan, Marie Severin, Tom Sutton

#5

  12/1/1967
  $0.12
  $42.00
6 copies available from $6.55
1st Appearance of Forbush Man; Origin of Forbush ManStan Lee, Roy ThomasJack Kirby, Gene Colan, Marie Severin

#6

  2/1/1968
  $0.12
  $52.00
7 copies available from $6.95
 Stan Lee, Gary FriedrichJack Kirby, Tom Sutton, Marie Severin

#7

  4/1/1968
  $0.12
  $49.00
4 copies available from $9.99
Origin of Fantastical Four; Origin of Stupor-ManStan Lee, Roy ThomasJack Kirby, Marie Severin

#8

  6/1/1968
  $0.12
  $32.00
7 copies available from $6.95
 Roy Thomas, Gary FriedrichJohn Verpoorten, Gene Colan, Marie Severin, Tom Sutton

#9

  8/1/1968
  $0.25
  $48.00
5 copies available from $6.80
Giant-sizeRoy Thomas, Stan Lee, Gary FriedrichMarie Severin, Tom Sutton, John Verpoorten, Jim Mooney, Gene Colan

#10

  10/1/1968
  $0.25
  $54.00
8 copies available from $10.90
Reprints; Giant-sizeStan Lee, Roy Thomas, Gary FriedrichJack Kirby, Marie Severin, Tom Sutton

#11

  12/1/1968
  $0.25
  $63.00
4 copies available from $7.50
Giant-sizeRoy Thomas, Marie Severin, Arnold Drake, Stu SchwartzbergTom Sutton, Marie Severin, Frank Springer, John Verpoorten

#12

  2/1/1969
  $0.25
  $37.00
3 copies available from $5.00
Giant-sizeRoy Thomas, Arnold DrakeMarie Severin, Tom Sutton, Sal Buscema

#13

  4/1/1969
  $0.25
  $38.00
7 copies available from $3.95
Final Issue; Giant-sizeArnold Drake, Stu Schwartzbergm, Gary Friedrich, Bill Dubay, Roy Thomas, Phil SeulingMarie Severin, Tom Sutton, Stu Schwartzberg, Herb Trimpe, Gene Colan, Bill Dubay, Ronn Foss

#14

  1/1/2018
  $3.99
  $3.50
2 copies available from $2.99
 Nick Spencer, Jay Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip ZdarskyScott Koblish, Jay Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky

#14 Variation A

  1/1/2018
  $3.99
  $7.00
No copies available
Variant Cover by JohnsonNick Spencer, Jay Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip ZdarskyScott Koblish, Jay Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky

#14 Variation B

  1/1/2018
  $3.99
  $4.75
1 copy available for $4.95
Trading Card Variant by ChristopherNick Spencer, Jay Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip ZdarskyScott Koblish, Jay Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky