Not Brand Echh

    (Marvel, 1967-1969)
™ and ©1967 Leading Magazine Corp., Marvel Comics Group

Not Brand Echh was part of Marvel’s expansion in 1967, a boom time for the comic book industry. Feeling confident in itself, Marvel decided the time was right to have some fun.

The title was a takeoff on the old advertising icon of inferior “Brand X” products. Not Brand Echh promised to bring readers the finest in humor and entertainment, done up in the madcap Marvel style. Nothing was sacred here: Marvel heroes and villains were routinely lampooned, along with Pogo, Peanuts, and of course, the “Brand Echh” competition at DC.

Although it would be canceled little over a year later in the comic book bust of 1968, Not Brand Echh left at least one enduring legacy: the stove pot-wearing super-hero Forbush Man. This incredibly incompetent super-hero became a fixture on letters columns and in Marvel bullpen gags for many years to come.
Jump to issue:
  NotesWriterArtist
#1 (1st appearance of Forbush Man (on cover))

August, 1967
Cover Price: $0.12
11 copies available from $4.00 		Stan Lee, Roy Thomas, Gary FriedrichJack Kirby, Ross Andru, Bill Everett, John Severin, Marie Severin
#2

September, 1967
Cover Price: $0.12
11 copies available from $3.00 		Stan Lee, Roy Thomas, Gary FriedrichMarie Severin, John Romita Sr., Don Heck
#3

October, 1967
Cover Price: $0.12
11 copies available from $3.00 		Stan Lee, Gary Friedrich, Roy ThomasJack Kirby, Marie Severin, Tom Sutton
#4

November, 1967
Cover Price: $0.12
8 copies available from $3.84 		Stan Lee, Gary Friedrich, Roy ThomasGene Colan, Marie Severin, Tom Sutton
#5

December, 1967
Cover Price: $0.12
6 copies available from $3.00 		Stan Lee, Roy ThomasJack Kirby, Gene Colan, Marie Severin
#6

February, 1968
Cover Price: $0.12
10 copies available from $3.00 		Stan Lee, Gary FriedrichJack Kirby, Tom Sutton, Marie Severin
#7

April, 1968
Cover Price: $0.12
8 copies available from $3.00 		Stan Lee, Roy ThomasJack Kirby, Marie Severin
#8

June, 1968
Cover Price: $0.12
8 copies available from $3.00 		Roy Thomas, Gary FriedrichJohn Verpoorten, Gene Colan, Marie Severin, Tom Sutton
#9

August, 1968
Cover Price: $0.25
1 copy available for $33.00 		Roy Thomas, Stan Lee, Gary FriedrichMarie Severin, Tom Sutton, John Verpoorten, Jim Mooney, Gene Colan
#10

October, 1968
Cover Price: $0.25
5 copies available from $6.00 		Stan Lee, Roy Thomas, Gary FriedrichJack Kirby, Marie Severin, Tom Sutton
#11

December, 1968
Cover Price: $0.25
4 copies available from $9.50 		Roy Thomas, Marie Severin, Arnold Drake, Stu SchwartzbergTom Sutton, Marie Severin, Frank Springer, John Verpoorten
#12

February, 1969
Cover Price: $0.25
3 copies available from $18.00 		Roy Thomas, Marie Severin, Arnold Drake, Gary FriedrichMarie Severin, Tom Sutton, Sal Buscema, John Verpoorten, John Buscema
#13

April, 1969
Cover Price: $0.25
3 copies available from $2.50 		Arnold Drake, Stuart Schwartzberg, Gary Friedrich, Bill Dubay, Roy Thomas, Phil SeulingMarie Severin, Tom Sutton, Stu Schwartzberg, Herb Trimpe, Gene Colan, Bill Dubay, Ronn Foss
#14 (Regular Cover by David “D.NA” Nakayama)

January, 2018
Cover Price: $3.99
7 copies available from $3.00 		Nick Spencer, Jay P. Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip ZdarskyScott Koblish, Jay P. Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky
#14 Variation A (Cover A by Dave Johnson)

January, 2018
Cover Price: $3.99
1 copy available for $2.75 		Nick Spencer, Jay P. Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip ZdarskyScott Koblish, Jay P. Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky
#14 Variation B (Trading Card Cover B by John Tyler Christopher)

January, 2018
Cover Price: $3.99
1 copy available for $1.50 		Nick Spencer, Jay P. Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip ZdarskyScott Koblish, Jay P. Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky