Not Brand Echh

    (Marvel, 1967-1969)
™ and ©1967 Leading Magazine Corp., Marvel Comics Group

Not Brand Echh was part of Marvel’s expansion in 1967, a boom time for the comic book industry. Feeling confident in itself, Marvel decided the time was right to have some fun.

The title was a takeoff on the old advertising icon of inferior “Brand X” products. Not Brand Echh promised to bring readers the finest in humor and entertainment, done up in the madcap Marvel style. Nothing was sacred here: Marvel heroes and villains were routinely lampooned, along with Pogo, Peanuts, and of course, the “Brand Echh” competition at DC.

Although it would be canceled little over a year later in the comic book bust of 1968, Not Brand Echh left at least one enduring legacy: the stove pot-wearing super-hero Forbush Man. This incredibly incompetent super-hero became a fixture on letters columns and in Marvel bullpen gags for many years to come.

			Notes	Writer	Artist
	#1 Date:  8/1/1967 Cover Price:  $0.12 NM Guide Price:  $52.00 12 copies available from $7.00	1st appearance of Forbush Man (on cover)		Stan Lee, Roy Thomas, Gary Friedrich	Jack Kirby, Ross Andru, Bill Everett, John Severin, Marie Severin
	#2 Date:  9/1/1967 Cover Price:  $0.12 NM Guide Price:  $31.00 10 copies available from $4.00			Stan Lee, Roy Thomas, Gary Friedrich	Marie Severin, Don Heck
	#3 Date:  10/1/1967 Cover Price:  $0.12 NM Guide Price:  $38.00 4 copies available from $3.75		Origin of Bulk; Origin of Charlie America; Origin of Sore	Stan Lee, Gary Friedrich, Roy Thomas	Jack Kirby, Marie Severin, Tom Sutton
	#4 Date:  11/1/1967 Cover Price:  $0.12 NM Guide Price:  $31.00 6 copies available from $3.44			Stan Lee, Gary Friedrich, Roy Thomas	Gene Colan, Marie Severin, Tom Sutton
	#5 Date:  12/1/1967 Cover Price:  $0.12 NM Guide Price:  $40.00 8 copies available from $4.53		1st Appearance of Forbush Man; Origin of Forbush Man	Stan Lee, Roy Thomas	Jack Kirby, Gene Colan, Marie Severin
	#6 Date:  2/1/1968 Cover Price:  $0.12 NM Guide Price:  $46.00 7 copies available from $6.00			Stan Lee, Gary Friedrich	Jack Kirby, Tom Sutton, Marie Severin
	#7 Date:  4/1/1968 Cover Price:  $0.12 NM Guide Price:  $43.00 5 copies available from $3.67		Origin of Fantastical Four; Origin of Stupor-Man	Stan Lee, Roy Thomas	Jack Kirby, Marie Severin
	#8 Date:  6/1/1968 Cover Price:  $0.12 NM Guide Price:  $35.00 6 copies available from $6.95			Roy Thomas, Gary Friedrich	John Verpoorten, Gene Colan, Marie Severin, Tom Sutton
	#9 Date:  8/1/1968 Cover Price:  $0.25 NM Guide Price:  $48.00 3 copies available from $9.50		Giant-size	Roy Thomas, Stan Lee, Gary Friedrich	Marie Severin, Tom Sutton, John Verpoorten, Jim Mooney, Gene Colan
	#10 Date:  10/1/1968 Cover Price:  $0.25 NM Guide Price:  $41.00 4 copies available from $8.50		Reprints; Giant-size	Stan Lee, Roy Thomas, Gary Friedrich	Jack Kirby, Marie Severin, Tom Sutton
	#11 Date:  12/1/1968 Cover Price:  $0.25 NM Guide Price:  $76.00 3 copies available from $8.00		Giant-size	Roy Thomas, Marie Severin, Arnold Drake, Stu Schwartzberg	Tom Sutton, Marie Severin, Frank Springer, John Verpoorten
	#12 Date:  2/1/1969 Cover Price:  $0.25 NM Guide Price:  $40.00 1 copy available for $40.00		Giant-size	Roy Thomas, Arnold Drake	Marie Severin, Tom Sutton, Sal Buscema
	#13 Date:  4/1/1969 Cover Price:  $0.25 NM Guide Price:  $17.00 5 copies available from $1.75		Final Issue; Giant-size	Arnold Drake, Stu Schwartzbergm, Gary Friedrich, Bill Dubay, Roy Thomas, Phil Seuling	Marie Severin, Tom Sutton, Stu Schwartzberg, Herb Trimpe, Gene Colan, Bill Dubay, Ronn Foss
	#14 Date:  1/1/2018 Cover Price:  $3.99 NM Guide Price:  $3.50 4 copies available from $3.00			Nick Spencer, Jay Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip Zdarsky	Scott Koblish, Jay Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky
	#14 Variation A Date:  1/1/2018 Cover Price:  $3.99 NM Guide Price:  $7.00 3 copies available from $6.65	Variant Cover by Johnson		Nick Spencer, Jay Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip Zdarsky	Scott Koblish, Jay Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky
	#14 Variation B Date:  1/1/2018 Cover Price:  $3.99 NM Guide Price:  $4.75 1 copy available for $4.95	Trading Card Variant Cover by Christopher		Nick Spencer, Jay Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip Zdarsky	Scott Koblish, Jay Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky