Not Brand Echh

    (Marvel, 1967-1969)
™ and ©1967 Leading Magazine Corp., Marvel Comics Group

Not Brand Echh was part of Marvel’s expansion in 1967, a boom time for the comic book industry. Feeling confident in itself, Marvel decided the time was right to have some fun.

The title was a takeoff on the old advertising icon of inferior “Brand X” products. Not Brand Echh promised to bring readers the finest in humor and entertainment, done up in the madcap Marvel style. Nothing was sacred here: Marvel heroes and villains were routinely lampooned, along with Pogo, Peanuts, and of course, the “Brand Echh” competition at DC.

Although it would be canceled little over a year later in the comic book bust of 1968, Not Brand Echh left at least one enduring legacy: the stove pot-wearing super-hero Forbush Man. This incredibly incompetent super-hero became a fixture on letters columns and in Marvel bullpen gags for many years to come.
Jump to issue:
  • 1
    #1
    1st appearance of Forbush Man (on cover)
    Aug 1967
    Cover: $0.12
    W: Stan Lee, Roy Thomas, Gary Friedrich  ·  A: Jack Kirby, Ross Andru, Bill Everett, John Severin, Marie Severin
    13 copies from $4.00
  • 2
    #2
    Sep 1967
    Cover: $0.12
    W: Stan Lee, Roy Thomas, Gary Friedrich  ·  A: Marie Severin, John Romita Sr., Don Heck
    14 copies from $3.00
  • 3
    #3
    Oct 1967
    Cover: $0.12
    W: Stan Lee, Gary Friedrich, Roy Thomas  ·  A: Jack Kirby, Marie Severin, Tom Sutton
    Origin of Bulk; Origin of Charlie America; Origin of Sore
    11 copies from $3.00
  • 4
    #4
    Nov 1967
    Cover: $0.12
    W: Stan Lee, Gary Friedrich, Roy Thomas  ·  A: Gene Colan, Marie Severin, Tom Sutton
    10 copies from $3.84
  • 5
    #5
    Dec 1967
    Cover: $0.12
    W: Stan Lee, Roy Thomas  ·  A: Jack Kirby, Gene Colan, Marie Severin
    1st Appearance of Forbush Man; 1st Appearance of Forbush Man (full appearance); Origin of Forbush Man
    6 copies from $3.00
  • 6
    #6
    Feb 1968
    Cover: $0.12
    W: Stan Lee, Gary Friedrich  ·  A: Jack Kirby, Tom Sutton, Marie Severin
    12 copies from $3.00
  • 7
    #7
    Apr 1968
    Cover: $0.12
    W: Stan Lee, Roy Thomas  ·  A: Jack Kirby, Marie Severin
    Origin of Fantastical Four; Origin of Stupor-Man
    9 copies from $3.00
  • 8
    #8
    Jun 1968
    Cover: $0.12
    W: Roy Thomas, Gary Friedrich  ·  A: John Verpoorten, Gene Colan, Marie Severin, Tom Sutton
    9 copies from $3.00
  • 9
    #9
    Aug 1968
    Cover: $0.25
    W: Roy Thomas, Stan Lee, Gary Friedrich  ·  A: Marie Severin, Tom Sutton, John Verpoorten, Jim Mooney, Gene Colan
    Giant-size
    2 copies from $7.50
  • 10
    #10
    Oct 1968
    Cover: $0.25
    W: Stan Lee, Roy Thomas, Gary Friedrich  ·  A: Jack Kirby, Marie Severin, Tom Sutton
    Reprints; Giant-size
    5 copies from $5.20
  • 11
    #11
    Dec 1968
    Cover: $0.25
    W: Roy Thomas, Marie Severin, Arnold Drake, Stu Schwartzberg  ·  A: Tom Sutton, Marie Severin, Frank Springer, John Verpoorten
    Giant-size
    5 copies from $9.50
  • 12
    #12
    Feb 1969
    Cover: $0.25
    W: Roy Thomas, Marie Severin, Arnold Drake, Gary Friedrich  ·  A: Marie Severin, Tom Sutton, Sal Buscema, John Verpoorten, John Buscema
    Giant-size
    4 copies from $10.00
  • 13
    #13
    Apr 1969
    Cover: $0.25
    W: Arnold Drake, Stuart Schwartzberg, Gary Friedrich, Bill Dubay, Roy Thomas, Phil Seuling  ·  A: Marie Severin, Tom Sutton, Stu Schwartzberg, Herb Trimpe, Gene Colan, Bill Dubay, Ronn Foss
    Final Issue; Giant-size
    3 copies from $2.00
  • 14
    #14
    Regular Cover by David “D.NA” Nakayama
    Jan 2018
    Cover: $3.99
    W: Nick Spencer, Jay P. Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip Zdarsky  ·  A: Scott Koblish, Jay P. Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky
    7 copies from $1.00
  • 14/A
    #14 Variation A
    Cover A by Dave Johnson
    Jan 2018
    Cover: $3.99
    W: Nick Spencer, Jay P. Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip Zdarsky  ·  A: Scott Koblish, Jay P. Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky
    1 copy for $2.15
  • 14/B
    #14 Variation B
    Trading Card Cover B by John Tyler Christopher
    Jan 2018
    Cover: $3.99
    W: Nick Spencer, Jay P. Fosgitt, Katie Cook, Christopher Hastings, Nick Kocher, Ryan North, Chip Zdarsky  ·  A: Scott Koblish, Jay P. Fosgitt, Katie Cook, Gurihiru, Brian Churilla, Erica Henderson, Chip Zdarsky
    1 copy for $1.24