Life: America’s Weekend Magazine

    (Time, 2004-2007)

Beginning in October 2004, Life was revived for a second time. This version of Life retained its trademark logo but sported a new cover motto, “America’s Weekend Magazine“. It resumed weekly publication as a FREE supplement to U.S. newspapers, competing for the first with the two industry heavyweights, Parade and USA Weekend. At its launch, it was distributed with more then 60 newspapers. Among the newspapers to carry Life were the Washington Post, New York Daily News, Los Angeles Times, Chicago Tribune, Denver Post, and St. Louis Post-Dispatch. On March 24, 2007, Time Inc. announced that it would fold the magazine by April 20.
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