Archie Comics based this title from the television cartoon series and published all-new stories. A group of bovine cowboys‚ led by Marshall Moe Montana and his deputies Cowlarado Kid, Dakota Dude, Tenderfoot, and little Cody follow the “Code of the West” in Cowtown. Hence, the acronym C.O.W. as part of the title. Scholarly Native Bovine Jose Rey is the “amigo bueno” to the group. The core market is the seven-to nine-year old and Archie Comics knows this group from previous experience. As a result, the subject matter is uncomplicated and most jokes are word gags. Added bonuses are historical and scientific references are mentioned throughout the title.